Junk Food Ads Aimed at Kids
March 30th, 2007
In the largest, most comprehensive study of its kind, The Kaiser Foundation released a report on the conclusions of their research into 1,638 hours of children’s programming. The study reports that in those hours they found nearly 9,000 food and beverage advertisements. The breakdown of those ads are 34% for candy and snack, 28% for cereal, 4% of the ads were for dairy products and 1% for fruit juice. Not one of the 8,854 advertisements in the Kaiser study included fruits or vegetables.
In 2006 the American Academy of Pediatrics asked Congress to implement a ban on junk food commercials and the Kaiser study seems to back them up with a link between childhood obesity and junk food advertising. Childhood obesity has become a serious problem in the U.S. with an estimated 31% of children between the ages of 3 and 19 qualifying as overweight or obese.

